Job Description

Join to apply for the Senior Email Developer role at Blue Cross Blue Shield of Michigan Join to apply for the Senior Email Developer role at Blue Cross Blue Shield of Michigan Get AI-powered advice on this job and more exclusive features. Act as voice of email team with benchmarks and best in class solutions. Provide guidance and training to the other email developers. Interact with other team members as well as campaign teams to build and execute emails and email journeys appropriately. Ensure all emails are tracked, approved, and saved in accordance with email audit. Brainstorm and draft journeys for SME reviews, build the journey within the Salesforce tool, build/create, and embed assets, test, and launch the campaign to ensure a successful project launch. Oversee email box and assign work to appropriate team members and ensure timely deployment. Monitor deadlines and provide appropriate counsel when necessary to discuss the job, answer questions, and ensure the correct email is sent to the correct audience within the agreed upon timeframe. Responsible to create and deploy emails—including planning, testing, evaluating, and reporting metrics. Develop and analyze emails and email campaigns that support business objectives while ensuring messages are sent on time, in proper formats and templates to the correct audiences. Ensure that emails comply with organizational standards, email marketing best practices and CAN-Spam laws. Test email messages to ensure proper formats and templates are utilized and adaptable to various electronic devices. Job Description Act as voice of email team with benchmarks and best in class solutions. Provide guidance and training to the other email developers. Interact with other team members as well as campaign teams to build and execute emails and email journeys appropriately. Ensure all emails are tracked, approved, and saved in accordance with email audit. Brainstorm and draft journeys for SME reviews, build the journey within the Salesforce tool, build/create, and embed assets, test, and launch the campaign to ensure a successful project launch. Oversee email box and assign work to appropriate team members and ensure timely deployment. Monitor deadlines and provide appropriate counsel when necessary to discuss the job, answer questions, and ensure the correct email is sent to the correct audience within the agreed upon timeframe. Responsible to create and deploy emails—including planning, testing, evaluating, and reporting metrics. Develop and analyze emails and email campaigns that support business objectives while ensuring messages are sent on time, in proper formats and templates to the correct audiences. Ensure that emails comply with organizational standards, email marketing best practices and CAN-Spam laws. Test email messages to ensure proper formats and templates are utilized and adaptable to various electronic devices. Departmental Preferences Advanced verbal, written communication and interpersonal skills Must have a strong working knowledge of coding emails for mobile and desktop devices using data languages such as HTML and basic CSS and high-level knowledge of our Salesforce CRM tool. Email development and delivery lead on journey campaigns. Provide strategic input and decision making into all Salesforce engagement projects for Member, Customer, Agent and Provider business units. Qualifications Bachelor’s degree in related field is required. Five (5) years of related work experience is required. Previous experience with Salesforce, Email Studio, Content Builder, Journey Builder, Adobe Creative Suite and Experience Manager, AMP script, Litmus and/or related software tools and programs is required. Advanced verbal, written communication, and interpersonal skills. Working knowledge of coding emails for mobile and desktop devices, using data languages such as HTML and basic CSS. Advanced knowledge of Salesforce tool, HTML coding of emails and basic CSS. Ability to test and troubleshoot for Salesforce journeys and to educate and influence stakeholders while handling multiple priorities and meeting deadlines. Working knowledge of email formats and templates compatible for various electronic devices. Ability to interact with multiple stakeholders to organize email campaigns. Ability to educate and influence stakeholders through emails and email campaigns. Ability to problem-solve and resolve issues. Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Engineering and Information Technology Industries Wellness and Fitness Services, Hospitals and Health Care, and Insurance Referrals increase your chances of interviewing at Blue Cross Blue Shield of Michigan by 2x Sign in to set job alerts for “Senior Software Engineer” roles. 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