Job Description

Job Description

Job Description

Position Title: Media Manager
Department: Communications
Reports to: Director of External Communications
Employment Type: Full-Time; Hybrid
Location: Washington, DC

Position Overview

The Media Manager at the Syrian American Medical Society (SAMS) will play a critical role in managing and executing SAMS’s digital and traditional communications strategy across its website, social media platforms, email, SMS, direct mail, and traditional media channels. This position is responsible for driving engagement, expanding SAMS’s presence, and supporting fundraising and awareness campaigns through compelling digital and traditional media content. The Media Manager will oversee the creation and distribution of high-quality content, coordinate digital and traditional campaigns, and analyze performance metrics to refine strategies, ensuring consistent messaging and alignment with SAMS’s mission and objectives. This role requires a creative, data-driven individual with a passion for digital and traditional communication and humanitarian work.

Key Responsibilities

• Oversee and execute SAMS’s communication strategy, focusing on website content, social media platforms, email, SMS, direct mail, and traditional media to drive engagement and visibility for SAMS’s mission.
• Manage content for SAMS’s website, ensuring it is up-to-date, optimized, and aligned with organizational goals.
• Develop and execute social media campaigns across platforms (Facebook, Twitter, Instagram, LinkedIn), ensuring consistent messaging and audience engagement.
• Manage content calendars for social media, email, SMS, and direct mail, ensuring timely and cohesive communication across channels.
• Oversee the production of videos, graphics, reports, and infographics that highlight SAMS’s impact and align with campaign objectives.
• Coordinate the creation of traditional media content, including press releases and media kits, and secure media coverage to raise awareness of SAMS’s mission.
• Oversee the production of traditional media reports (Annual Report, newsletters, project profiles, and focus reports), ensuring alignment with brand voice and objectives.
• Lead email and SMS marketing campaigns to drive donor engagement, raise awareness, and support fundraising initiatives.
• Develop and implement strategies for growing SAMS’s digital audience, optimizing social media reach, and increasing follower interaction.
• Analyze digital and traditional media metrics (website traffic, social media engagement, email open rates, SMS responses, media coverage) to inform and optimize strategies.
• Coordinate with internal teams to gather stories, visuals, and data that support digital and traditional campaigns, ensuring compelling and consistent content.
• Manage direct mail campaigns, ensuring effective messaging and integration with digital efforts to enhance outreach and engagement.
• Track and evaluate the performance of campaigns and communications, providing regular reports and adjusting strategies as needed.
• Ensure that SAMS’s brand voice and visual identity are consistent across all digital, traditional, and direct mail channels, refining content for professional presentation.
• Maintain organized digital and media assets, resources, and communication tools to streamline content creation and enhance workflow efficiency.

Qualifications

• Bachelor’s degree in communications, Public Relations, Journalism, Marketing, or a related field.
• 5+ years of experience in media relations, social media management, or digital communications, with a track record of securing media coverage and managing high-impact digital and traditional campaigns.
• Arabic language proficiency is highly desirable.
• Demonstrated experience in managing social media platforms, crafting engagement strategies, and producing diverse content types.
• Proficiency with media tracking and social media analytics tools; experience with data analysis and reporting to guide strategy.
• Strong skills in multimedia content creation (copywriting, graphic design, video production, and editing) to produce engaging materials.
• Exceptional written and verbal communication skills, with the ability to convey complex information effectively and succinctly.
• High level of cultural awareness and sensitivity to SAMS' mission, values, and the humanitarian landscape in Syria and the Middle East.
• Ability to multitask and meet deadlines in a fast-paced, dynamic environment with changing priorities.
• Proactive, detail-oriented, and adaptable, with a demonstrated commitment to SAMS' mission and values.

SAMS is committed to providing a workplace free from discrimination or harassment. We expect every member of the SAMS community to do their part to cultivate and maintain an environment where everyone can feel included and is afforded the respect and dignity they deserve.

Decisions related to hiring, compensation, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.

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