Job Description

Job Description

Job Description

At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Manager, External Communications & Public Relations to join our dynamic team.

The Manager, External Communications & Public Relations, plays a pivotal role in shaping and maintaining Build-A-Bear's positive public image. This leader serves as a bridge between Build-A-Bear and the outside world. The true strategic impact of this role lies in driving public perception, enhancing brand reputation, and delivering communication strategies that align seamlessly with Build-A-Bear's overarching goals and vision.

Responsibilities:

• Support the C-suite by managing the organization's public image, reputation, and internal and external communications
• Help build and support the brand
• Manage media relations and vet opportunities
• Craft press materials
• Develop media backgrounders for interview prep
• Oversee crisis communication
• Assist with Media and PR tools
• Support outreach to relevant and high caliber targets based on type of product/news and/or timing of launch/announcement
• Support pitch ideas
• Collaborate with key stakeholders to identify and activate influencer campaigns
• Support agency partners
• Manage all aspects of paid placements within affiliate program

Required Qualifications:

• Bachelor's degree in Communications, PR, English, Journalism
• 5- 7 years in a related field
• Proficiency with Microsoft Office
• Proficiency in social media, digital communication tools, and analytics
• Proficient with corporate and journalistic style writing proofreading

P referred Qualifications:

• MBA or Master's Degree in related field
• Project Management
• Accredited in Public Relations (APR)

Behavioral Traits for Success:

• Natural relationship builder
• Has a "how can I help?" attitude
• Comfortable working within established guidelines
• A persuasive communication style
• Able to work at a faster than average pace
• Strong commitment to tasks being completed correctly and on time
• Thrives in a fast-paced and results-oriented environment

Working Environment:

• Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
• Hybrid work schedule
• Corporate Office located St. Louis, MO

Your Performance Will Be Measured On:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

• Decision-making, judgment, and execution
• Deadlines, Accuracy, and Quality
• Visibility of key executives
• One Voice messaging across all public-facing channels
• Expertise in managing reactive communications with precision and tact
• Paid partnership impact
• Skilled in representing Build-A-Bear positively and professionally across all interactions
• Quality of interviews
• Ability to leverage data
• Impact of influencers and influencing campaigns
• Social media engagement
• Quality presentations and reports that are engaging and offer actionable insight
• Ability to foster team collaboration, communication, and performance
• Stakeholder Feedback

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