Job Description

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from EagleBank EagleBank is a values driven organization focused on being Relationships FIRST . EagleBank (NASDAQ – EGBN) emphasizes being Flexible, Involved, Responsive, Strong, and Trusted by prioritizing meaningful connections with customers, employees, and shareholders to deliver valuable service. EagleBank is committed to inclusion, equity, and respect. We celebrate diversity and seek opportunities to learn from one another’s experience. We prioritize employee growth and wellbeing, with programs including mentorship, community service, and scholarship opportunities. We support internal relationships with maternity and parental leaves, wellness discounts, healthcare premium sharing, employer funding in your HSA account, and 100% 401(k) matching up to 4%. The minimum and maximum projected annualized salary for this position is: $100,691.00 to $167,817.60. Additional compensation may be possible based on experience and skills. This position is eligible for hybrid remote work and will work in the Bethesda, MD office four days per week. Responsibilities The Digital Marketing Manager will drive deposit growth from consumers and businesses through the Bank's digital channel, leveraging EagleBank's automated online account opening capabilities and digital banking platform. This role requires a strategic thinker with deep knowledge of digital marketing, banking, and fintech. The Digital Marketing Manager will define and communicate the digital deposit strategy, objectives, and goals, with emphasis on reducing the cost of funds, and will collaborate with internal stakeholders to prioritize initiatives, optimize the product roadmap and customer experience, and enhance funding cost-effectiveness. Requirements 10 years of hands-on experience in product management, digital products, FinTech, corporate strategy, eCommerce, and/or digital sales, preferably in financial services and/or startup. 5 years of experience in digital marketing / acquisition campaigns in banking or fintech. Experience in working and leading cross-functional teams with users, developers, business leaders, and executives. Strong understanding of Retail and Business banking. Expertise in digital marketing tools and platforms, including Google Ads, social media advertising, Google Analytics. Analytical mindset with the ability to interpret data and derive actionable insights; strong data analytics skills related to deposit product performance and customer behavior analysis. Knowledge of regulatory requirements in banking and financial services advertising. Demonstrated thought leadership in the digital space. Successful track record in developing and implementing a digital channel road map and digital acquisition campaigns. Strong communication and written presentation skills with experience effectively communicating with diverse audiences. Preferences Bachelor’s Degree in Arts/Sciences (BA/BS) in a related field Don’t meet all the requirements? We encourage you to still apply if you think you are the right person to join our community. We are always interested in connecting with people inspired by our mission and values. If you aren’t hired for this position, your resume will remain available for the next year and might be considered for future openings. You can update your resume as often as needed. Employment and role details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Banking Get notified about new Digital Marketing Manager jobs in Bethesda, MD. #J-18808-Ljbffr EagleBank

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